Navigating the Consumerization of Healthcare

PTV Releases New Top Talks Podcast Featuring IBM Watson Health Global Corporate Communications Leader Lorie Fiber

Austin, Texas – September 17, 2015 – We are excited to announce the release of the next podcast in our TOP Talks seriesThe podcast features PTV Managing Director Rick Anderson and IBM Watson Health Global Corporate Communications Leader Lorie Fiber as they discuss the consumerization of healthcare and what it means for entrepreneurs and startups.

“Every company needs to be thinking about the consumerization of healthcare in the United States today,” said Fiber, regarding the consumer-centric thinking that’s quickly becoming the new status quo in the industry. “There’s this true realization that the disruption that we’ve seen in every other industry in the United States has finally hit healthcare. We’re seeing all the innovation, technology, healthcare reform – a dynamic economy that has changed dramatically in the last 5 to 10 years – all of that coming to bear to bring consumerism into healthcare.”

In the podcast, Fiber outlines communication strategies for startups and emerging growth companies, detailing opportunities, risk management, best practices and general guidelines for navigating the new “consumer first” paradigm of healthcare.

Podcast - Rick & Lorie 05.07.15
Behind the Scenes: PTV Managing Director Rick Anderson and IBM Watson’s Lorie Fiber discuss the consumerization of healthcare during the recording of PTV podcast series TOP Talks.

Fiber is the Global Corporate Communications Leader at IBM Watson Health, a joint initiative launched in 2015 to create a more personalized picture of health through the use of a cloud-based data sharing hub, powered by the most advanced cognitive and analytic technologies available today. Prior to joining IBM, Fiber was previously the Vice President, Corporate Communications of Castlight Health, an enterprise healthcare cloud technology enabling employers to deliver world-class benefits across a variety of metrics to optimize pricing and quality. She has also served as an advisor to PTV, bringing more than 20 years of expertise in corporate PR and communications strategy to the PTV portfolio.

TOP Talks, which launched earlier this year, features a series of conversations between PTV Managing Director Rick Anderson and various guest speakers, including PTV Senior Advisors and other industry thought leaders as they discuss the changing landscape of the healthcare industry and what that means for healthcare entrepreneurs.

About PTV

PTV is a healthcare venture capital and growth equity firm dedicated to enabling healthcare entrepreneurs and global innovation. It is comprised of a highly collaborative team of professionals, deeply experienced as investors and operators of life science companies. PTV focuses on mid-to-late stage companies with comparatively low technical, regulatory, and financial risk that are “with the grain” of healthcare economics – improving patient outcomes while decreasing costs – in markets with significant unmet clinical needs.

 

MEDIA CONTACT
Alexa Bourdage
512.872.4011
alexa@ptvhc.com